If image is everything, then copy is everything else. Words matter. They’re part of your big picture. Good strategic copy is critical to your marketing communications, and details are important.
We can help drive your strategy with good content, and make sure every word counts toward your objectives.
We look at what you’d like to say and create the best ways to say it. We’re sticklers for tense agreement, dangling modifiers and all other rules of the page. We edit for voice, clarity and consistency to ensure (not that’s not “insure”) that your audience sees you at your best. Your content should reflect the same high standards you set for your business. It’s not a job for just anybody. You may not be an expert in copywriting and copyediting, but your public relations counselor should be able to create content at this high level.
Here are some samples of RVB at work:
San Francisco-based Kimpton Hotels and Restaurants (Kimpton) has more than 60 boutique hotels and restaurants in more than 30 cities. Rachel Bell was a regional copywriter for Kimpton, supporting properties in Aspen, Denver, Salt Lake City, Texas, Arizona, Miami and Winston-Salem. With the launch of the Kimpton Van Zandt hotel in Austin, Rachel wrote optimized copy for the new website. She also developed digital content marketing material for Kimpton’s blog, Life Is Suite.
Prometheus Apartments is a property management company with a distinctive portfolio in Seattle, Portland, and the San Francisco Bay Area. The RVB Group was contracted to write content marketing copy for the company’s website and social media channels. We planned an editorial calendar with targeted topics, and complemented blog copy with suggested images and ready-made copy for social channels.
San Antonio’s ABC affiliate is the consistently top-rated KSAT-TV. Rachel Bell wrote editorial content for KSAT’s news for more than eight years. She also produced and presented regular segments on KSTA’s lifestyle entertainment show, SA Live.