Website content development can be straightforward, but usually it’s not. You’ll want a copywriter who writes with your voice, hits your key messages and manages big projects. Splashy design without substance is silly. Content and usability are the most important parts of your website. Make a strong investment in what it says as well as how it looks. We use proven best practices and user experience insights to get results.
Kimpton Hotels and Restaurants
San Francisco-based Kimpton Hotels and Restaurants (Kimpton) is the leading collection of boutique hotels and restaurants in the United States. They’re the acknowledged industry pioneer that introduced the boutique hotel concept to America. Along with writing blog posts for Kimpton, Rachel Bell wrote search-optimized website copy for Kimpton’s Hotel Van Zandt in Austin, as well as Kimpton properties in Miami, Raleigh and Winston-Salem.
Department of Defense, U.S. Army: Armed Forces Recreation Centers
The U.S. Army operates four Armed Forces Recreation Centers in Germany, South Korea, Hawaii and Florida. Rachel Bell developed strategic messaging and wrote web copy to support an enterprise-scale effort to convey consistency accross four distinct property operaions.