USAA is a member-owned financial services group with millions of members worldwide. The company produced three quarterly magazines geared toward young members. Rachel Bell helped develop content as an independent contractor for all three magazines. She edited and proofread copy and layouts, and interviewed contacts for podcast material and key quotes. And, when USAA’s public relations agency of record needed help on-site, USAA recommended her for the project.
USAA: UMag
UMag was for USAA’s youngest members. Geared toward small children, UMag put an approachable and fun twist on serious issues like finances and responsibilities.
Read USAA UMag samples up close:
USAA UMag 1
USAA UMag 2
USAA UMag 3
USAA: UTurn
UTurn was produced for USAA’s teen members. It featured stories about life events like learning to drive and first jobs. UTurn also highlighted accomplishments from members with inspiring examples to share.
Read USAA UTurn samples up close:
USAA UTurn 1
USAA UTurn 2
USAA UTurn 3
USAA UTurn 4
USAA UTurn 5
USAA: U25
U25 was USAA’s quarterly magazine for its youngest members, ages 18-25. Features included helpful information that would be of interest to that audience and relevant to USAA’s mission. Topics ranged from tips for renting apartments, navigating job interviews and saving money.
The RVB Group 