Editorial content development is a craft. Making your point quickly and compellingly takes special skills that a good content developer can do best.


KSAT-TV is a San Antonio’s award-winning ABC affiliate. From toll roads to the Alamo to education, KSAT editorials always got people thinking and responding. For more than eight years, Rachel Bell researched and wrote 60-second scripts that framed local issues and communicated clear, informed points of view. Also, during KSAT’s 50th anniversary, Rachel researched and wrote a commercial series tying something about San Antonio’s history to something related to Pontiac, Buick or GMC.

SA Live

Rachel Bell was a regular contributor on KSAT’s top-rated lifestyle show, SA Live. She thoughtfully curated and demonstrated practical and fun food and craft projects in bimonthly segments busy families in mind. She also produced web copy to help audiences follow along with her live segments later.